LEGACY 300: THE UNIQUE ATHLETE PURPOSE PLATFORM
ATHLETES WITH PURPOSE SINCE 2012
Established in 2012, Legacy 300 is a project designed to support good causes and athletes through the delivery of VIP experience days, where people get to participate in sporting action and socially interact with sports stars.
London 2012 Olympic venues: Velodrome; White Water and Rowing deliver experience days generating charity revenues and facility fees.
There has been no cost to charity, with the vast majority of donations generated through charity auctions at gala dinners but also through corporate CSR engagements.
As of March 2020:
- €587,000 had been raised in donations to charity.
- €174,000 in facility fees for Olympic and sporting venues.
- €167,000 had been generated in Athlete fees
ATHLETE PURPOSE IN A POST COVID-19 WORLD:
The last few months have illustrated the enhanced value of purpose and corporate social responsibility to companies and brands across the world.
This has also heightened the desire for athletes to do good, and the vast majority have done their own independent activities to help fundraise or increase awareness for issues affecting their communities.
All being played to a backdrop of significant financial pressures on corporates, and the need to create maximum impact from allocated resources.
There is an opportunity in a post COVID-19 world to provide a global purpose platform, maximising the resources you are allocating to your chosen good cause.
Legacy 300 is an athlete led purpose movement which since 2012 has raised over £502K in direct donations to good causes through the staging of experience days, hosted by GB Olympic Gold Medallists.
The good causes that have benefited from this project can be found on www.legacy300.com/goodcauses . References are available.